Start or resume your work — instantly.

Everything you do online, ready in seconds.

Tracer is the memory and navigation layer that keeps every link, doc, dashboard, and thread one click away.

Your Zendesk Trace Card - everything your team needs one click away

Close tabs confidently. Tracer keeps the trail.

Running a small business is hard.

Working online shouldn't be. But it is.

Because every day you're forced to find:

  • "Where's that invoice link?"
  • "Which email had that attachment?"
  • "Where's the doc I need for this client?"
  • "Which tab was I using?"
  • "Where did I save that spreadsheet?"
  • "Where did that message go?"

It's not your fault.

Tools weren't built for the way small businesses actually work.

Browser with too many tabs open - the struggle is real

The real cost of relying on memory

Sisense (2025): People lose 9+ hours per week just searching and remembering things.

For a small business, that means:

9+ hrs

lost per person every week searching for resources

$346+

average weekly productivity wasted

$18,000+

lost per employee every year

$360,000+

lost annually for a 20-person team

This isn't wasted time.

This is wasted money, wasted energy, and wasted focus.

What Tracer Does

Tracer puts everything you need to do your work in one place — and makes it available in seconds.

It remembers:

  • What you were doing
  • Where it lived
  • When you last touched it
  • Why it mattered
  • Who it involved
  • How to continue

So you can:

  • Jump into client work instantly
  • Reopen important links without hunting
  • Switch tasks without losing your place
  • Close your tabs without fear
  • Work faster and with less stress

It's like having a clean, organized digital desk — even if the rest of your computer feels messy.

What happened while you were on Zendesk - Tracer captures updates automatically

Can you find everything you worked on today in 15 seconds or less?

Most business owners can't. Because their work is spread across:

Email
Messages
Tabs
Google Drive
CRM
Spreadsheets
Invoices
Tax portals
Vendor sites
Client files
Task apps

Tracer brings all of it together.

Who Tracer is for

Tracer helps small businesses that run on computers:

CPAs & bookkeepers
Real estate professionals
Small agencies
Consultants
Financial services
Designers
Marketing freelancers
Education offices
Admissions & financial aid teams
Office managers
Local service businesses that also work online

If your work depends on finding links, docs, threads, files, or dashboards — Tracer speeds you up.

Tracer library - organized resources and traces
Tracer workspace for teams - shared context and collaboration

Why small teams adopt Tracer

Teams lose time the same way owners do:

Lost links
"Can you send that again?"
Outdated docs
Repeated questions
Information buried in inboxes
Processes that live in someone's head

Tracer becomes the team's shared memory.

Everyone sees what was done, where things live, and what's next — without needing constant handholding.

Join the Beta

Work online without confusion, without searching, without frustration.

Start or resume your work — instantly.

Everything you do online, ready in seconds.